New markets: China

Of the different emerging markets, China offers the Dutch and European entrepreneurs a remarkable opportunity. An enormous trading market, a healthy and growing economy and the possibility to reduce production costs significantly.
China however is also a country with a special and rich but also very different culture, which requires an enormous effort to create a good return on investment. Those efforts also come with a lot of trial and error during the process.

From a historical view China and The Netherlands share a long and rich tradition of trade, going back to the 17th century. Today both countries have an excelent business relationship and is trade between the 2 countries growing by the year with a steady supply chain between the Shanghai and Rotterdam ports.

Partner Performance's activities for the Chinese market are both ways:

Chinese companies who want to enter the Dutch, Benelux or North European markets.
Dutch companies who want to expand to the Chinese markets (for outsourcing or commercial activities).

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