Partnerships come in different appearances:As a specialist in partnerships, Partner Performance recognizes that all partnerships are unique. However we roughly distinguish 3 groups of partnerships: Strategic partnership or AllianceA one on one relationship applied for joint development, new market entries and creating economy of scale advantages. Typically is the share of risk between the partners Marketing- and sales channelsOften used to enter new markets or segments. A strategy to work with partners in a single or two tier channel, selective of open distribution are a few of the options to consider CommunitiesFormed around a specific topic or technology companies may collaborate on creating industry standards. But also people who use a social network to exchange information. Either inside a company or around a topic. |
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